Overview
Crafting a brand identity for a monster-themed food joint. Inspired by my love for food, I embarked on this journey, blending realism with illustration to create a unique visual style. The project's success lay in delivering a comprehensive branding experience tailored to the chosen product category."
Mascot Development
The initial phase of the project centered around the development of a captivating mascot to represent the monster-themed food joint. Through extensive brainstorming and conceptualization, I sought to create a character that would resonate with the brand's identity and appeal to the target audience. This involved sketching various designs, refining concepts, and ultimately bringing the chosen mascot to life through digital illustration or 3D modeling, ensuring it embodied the desired characteristics and conveyed the brand's personality effectively.
Deliverables
In addition to conceptualizing the mascot, I crafted a range of creative deliverables to enhance the brand experience, including menu cards, cutlery holders, cookie wrappers, staff T-shirts, and packaging boxes.
To ensure diversity and relevance, I designed five distinct avatars of Omnom, each tailored to reflect different culinary themes such as Chinese cuisine, baking, casual pizza consumption, and milkshakes. The choice of colors for these elements was deliberate, with each hue carefully selected to evoke specific emotions and associations related to the respective food items, aiming to resonate with customers and enhance their overall dining experience.
