CONTEMPORARY TILT
With scent sutra my approach was more contemporized rather than traditional, to stray away from their exsisting identity. The Dossier was the main deliverable which creates a mood associated with the perfume through its visual language. Just like the perfume it aims to transcends the ordinary experiences of life into extraordinary. Ingredient illustrations, cultural footprints and textures are used, to tell the story of exquisite craftsmanship to an avant-garde olfactory experience.
The visiting card and the zine giveaway’s are designed keeping the mono-chromatic scheme of the brand intact. The deliverables are minimalistic but with love to details and execution.